Once UPON a time, there's always an EMPEROR thriving to rule with his servants ready for their ERRANDS. In the 21st CENTURY however, he would TRADE his SWORD for NEEDLE, territory OVER stores, and a POPULATION of SARTORIAL savvy waiting to be impressed.
With a LOW profile approach, sometimes LESS is more. Simple and CHIC is how you call it and the HOUSE of CHANEL is PROUD of this MOTTO for countless SEASONS.
A collection of COLORFUL exquisite DESIGNS inspired by the nature of SIMPLE life in the COUNTRY. This is CHANEL SPRING/SUMMER 2010 attacking various MEDIA around you!
The EMPEROR himself INVOLVED in the process with his LOYAL subjects fighting to pose the CAMPAIGN in the land of the GAUCHOS, Argentina.
Who says SIMPLE doesn't consume ENERGY and HEAVY budgets?
